Sainsbury’s created their own version of the fridge thermometers that CFA offers through its Chilled Education programme. The thermometers provide customers with a simple reminder to check their fridges are at the right temperature for storing fresh food to avoid unnecessary waste.
Some 15,000 ‘Waste less, Save more’ fridge thermometers are now checking the temperature in domestic fridges in Swadlincote and the surrounding areas. Many of these customers will be contacted in a few weeks in order to assess how useful they have found the device in order to inform the campaign’s development.
Kaarin Goodburn, CFA Director explains: “Thermometers take the guesswork out of checking a fridge’s temperature but are also a way to raise awareness of the importance of correct food storage, for reasons of safety as well as quality. Sainsbury’s use of the thermometers will contribute to people’s understanding of food safety in the home, as well as reducing waste.”